Master - Notice that someone can say “The Empire Strikes Back” and instantly, everyone knows that they're talking about the second Star Wars flick made. If I were to say Attack of the Clones, I'd like the effect to be the same way. I just got sick and tired of saying “Star Wars: Episode One, The Phantom Menace.” It's like dictation. Now Natalie Portman-Benjamin, that would be a lengthy name worth saying.
Slim - Actually the toys go on sale the 23rd of April at Toys R Us… at midnight. Hence, Midnight Madness.
And indeed, I do hear that this one is of the original trilogy caliber… oh yeah, feel the power Kronk.